| Profile | Details |
|---|---|
| Chinese name | 海尔集团 |
| Headquarters | Qingdao, Shandong, China |
| Industry | Home Appliances · Smart Home · Intelligent Manufacturing |
Company Overview
Haier Group was founded in Qingdao in 1984 and remains one of China’s most recognizable manufacturing groups in home appliances and smart living. Its core manufacturing footprint includes refrigerators, washing machines, air conditioners, kitchen appliances, water-heating products and other household equipment, supported by a global network of R&D centers, industrial parks and manufacturing bases.
Why it matters to China manufacturing
Haier is important to a China manufacturing site for two reasons. First, it represents the scale and globalization of China’s appliance industry. Second, its smart-manufacturing and industrial-internet work provides a bridge from traditional factory operations into connected production, mass customization and digital transformation. It also creates a natural link to Qingdao and Shandong’s home-appliance and equipment-manufacturing ecosystem.
Main Products & Manufacturing Scope
- Refrigerators and freezers.
- Washing machines, dryers and other laundry appliances.
- Residential and commercial air-conditioning and air-and-water solutions.
- Kitchen appliances, cooking products and dishwashers.
- Water heaters and other home-comfort equipment.
- Smart-home systems and digital-manufacturing / industrial-internet related solutions.
Position in the Supply Chain
Haier’s appliance manufacturing connects plastics molding, sheet metal, stamping, refrigeration components, compressors, motors, heat exchangers, electronic controls, PCB assembly, glass and insulation materials with automated final assembly. Through its global-local manufacturing model, the group also offers a useful example of how Chinese manufacturers combine central technology platforms with localized product development and production.
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